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Paris 2024 Paralympic Games

[ 2024 ]

  • Art direction vision and thinking, mockup design
  • Brand identity

A new identity for the Paris 2024 Paralympic Games, designed as a pair: a logo bringing together symbols of Paris, two typefaces, a palette, 23 pictograms and their applications.

White Paris 2024 logo: three stacked arches and three petals, on a grainy red, pink and blue background.

A school project made in pairs with Alice Da Costa: rethinking the identity of the Paris 2024 Paralympic Games, starting from the city's symbols, with a modern and accessible approach. Three values had to come through everywhere: inclusivity, pushing your limits, and solidarity. Alice led the technical side of the art direction: she produced the logo, the colours and the applications. I carried the art direction vision, worked through the thinking with her at every step, and designed the mockups.

pictograms
23
colours
6
typefaces
2
pages of guidelines
30

A logo made of Paris

The symbol layers several strong signs of Paris and France. The Arc de Triomphe, in red, for the country's history and pride; the Seine, in blue, crossing the city and linking the Games venues; the first floor of the Eiffel Tower, for the drive to keep building together. It all sits on half of an Alpine pine, placed on the Phrygian cap: a message of freedom and resistance.

Below the symbol, the three coloured petals of the Paralympic mark express the diversity of athletes and disciplines, and movement: lightness, mobility, going beyond. The logo was designed as a shape in its own right, able to give rise to the pictograms and posters. Three directions were explored before the final version.

  • Logo and usage: the symbol broken down into the Seine, the Arc de Triomphe, the Eiffel Tower's first floor and half of the Alpine pine.
  • Symbol research: three directions, V1, V2 and V3, from sketches to vector drawing.
  • The final Paris 2024 logo with its coloured petals, its clear space, and the symbol and icon versions.
  • Logo variations on light, coloured and dark backgrounds, and the black and white version.

Two typefaces, one palette

Matroska for headings: an extended, solid, multilingual typeface that gives big words presence. Acumin for text, in its Wide, Regular and Condensed Bold styles: crisp and highly legible, for smooth reading. The pair balances impact and accessibility.

Three primary colours carry the Games identity: a very dark blue #000065, a pink #E7C7CA and a red #ED1C24, used at 100% for the logo and backgrounds. Three Paralympic colours complete them, to be used sparingly: a red #F0282E, a blue #0078D1 and a green #00A652. Each colour comes in CMYK, RGB and hex, with its 80 to 20% tints.

  • Primary typeface Matroska: alphabet, figures and pangram in extended capitals.
  • Type hierarchy: heading in Matroska 33 pt light, subheading in 18 pt, body in Acumin.
  • Games palette: dark blue #000065, pink #E7C7CA and red #ED1C24, with codes and tints.
  • Paralympic palette: red #F0282E, blue #0078D1 and green #00A652, with codes and tints.

23 pictograms

The pictograms all start from a single shape, the ellipse, already at the heart of the logo. It ties each discipline to the rest of the identity and gives the figures their flow: wheelchair rugby, para swimming, blind football, boccia, wheelchair fencing… Legible on light and dark backgrounds, with minimum and maximum sizes set for web and print.

  • Eleven Paralympic discipline pictograms built on ellipses, in blue and red.
  • Twelve more pictograms, including goalball, blind football and boccia, with their minimum and maximum sizes.

The mockups

My most visible part: showing the identity in context. A website on a 12-column grid, adapted for desktop, tablet and app; merchandise (tote bag, paper bag, mug, hoodie, sticker, pins); and a leaflet of the competition venues, with the map and pictograms. Each item applies the guidelines: white background, red or pink for emphasis, blue for underlines and pictograms.

  • Web mockups: the site on desktop, on tablet and the app on a phone, featuring the Arc de Triomphe.
  • Merchandise: tote bag, sticker, paper bag, mug and hoodie in the identity's colours.
  • Paris 2024 pins on their backing cards, including a blind football pin with its pictogram.
  • “Paralympic competition venues” leaflet: map of Paris and pictograms.

Tools

Figma · Illustrator · Photoshop · InDesign

Documents

Credits

Role
Art direction vision and thinking, mockup design
Timeline
2 weeks

Team

  • Alice Da CostaTechnical art direction: logo, colours, applicationsLinkedIn